Streaming Tv, Cable & mobile Ads
Be seen on top networks, locally regionally and nationally on Streaming networks, Cable television and mobile devices across the U.S.
WHY USE STREAMING TV?
A quarter of all TV time is now on Streaming TV. If you want to make an impact on potential customers NOW, you should invest in Streaming TV. Nearly 85 million American households are reachable with ad-supported Streaming TV, and the average viewers are affluent and interested in buying. In fact, 40% of them have paused content to find out more or make a purchase, according to a recent study by the Interactive Advertising Bureau. With access to the largest inventory in the Streaming TV space, our team is able to leverage your ad message to hit the right target today. These commercial-grade commercials can appear on a big screen, desktop, laptop or mobile device, reaching customers no matter where they are streaming.
According to a new study by The Trade Desk, 27% of U.S. cable TV subscribers plan to end their subscriptions by the end of 2021, which is nearly double from the 15% that did so in 2020 and a big jump from the 3% annual decline that eMarketer reported prior to 2020. Invest in Streaming TV today to get ahead of your competition and gain share of attention in this important consumer group.
reach your target audience
Streaming TV advertisements are professional grade and are designed to promote branding and awareness and drive post impressions conversions with view completions rates ranging from 50% – 90% depending on the devices targeted.
Live updates on your video activities
Transparent results are available in our live dashboard, including on what websites your ads served, when they were seen and whether a customer took action, if conversions are enabled.
YOUR BRAND AWARENESS – GET THE WORD OUT
Streaming TV is a powerful tool to Engage your Target Market and increase your Brand Awareness that enables your business to be positioned as an authority and expert in your industry or niche.
View the analytics that can show who is watching your ads
Robust data elements – our dashboard can show which ads are garnering the most engagement and clicks.
Engaging and converting viewers
improve results of your ads during campaign
Campaign optimization – our campaign managers are incentivized to hit key KPIs like foot traffic and click-thru rates. This ensures a real human is paying attention to your campaign performance.
FREQUENTLY ASKED QUESTIONS
Can we run 60-second video creatives?
Yes, you can. However, it is not recommended. Even though we set our ads to “skippable”, that doesn’t mean they can be or will be skipped. Most publishers have a declared :15 or :30 spot that requires the creative be the same length. If not, then we can’t even bid on these sites with a :60 second creative. If you must run a :60 creative, please also have the client supply at the very least a :30 spot as well.
Recommendation for Video Length & Why?
Let’s look at this question a different way. Getting the attention of viewers, is vital in the first few seconds of an ad and marketimng campaign. When ads appear on mobile and computers there are so many distractions or the viewer can simply swipe past your message. Our analysis has shown that 15-30 second spots are most affective on Streaming TV, Cable & Mobile.
Can we provide Lead Engagements with our own video?
Can I exclude certain channels on my Streaming TV campaign?
We cannot block by channel. We can block by app/website. For example, if you do not want your ad served on CNN, we would have to block all CNN apps. That means we would have to pull the app IDs for Android, Apple TV, Roku, Amazon Fire, XBox, Samsung, Playstation, etc. This is a labor intensive feat. If a list of the blocked apps and domains, we can apply it to the campaign unless we see that it is affecting the overall reach.
Does Lead Engagements provide video and commercial services?
Yes, we have experience creating short videos that are ready for syndication across the web & live streaming devices. However, we do not have experience in every industry, so you staff would work directly with our production team for the final product.
Can we tell who is watching our video?
Yes, our analysis has shown nearly half of cord-shavers and nearly 40% of cord-cutters are Generation X, or ages 38-53. More statistics can be obtained from viewers see the “Broadcast Service Details” link above.
How can we engage our audience?
We recommed a special offer or QR code in your video and good suggestive call to action (CTA) for this specific ad that isn’t offered anywhere else.
What happens after the sale?
Once the order is submitted, you will receive an email from the Support portal that will serve as the communication center for the campaign. A campaign manager will reach out through this email to confirm all campaign details, confirmation of campaign activation, as well as any/all other communication tied to the campaign. We have a 3 business day turnaround time to launch campaigns once all assets are received. The product will activate only when the campaign is ready to begin.
What countries are supported?
What languages are supported?
Benefits
Online conversations about local businesses are increasing, and these companies depend on strong search results and positive word of mouth to help drive foot traffic into your stores. With Reputation Monitoring, small and medium businesses can:
- Hear what your customers are saying on review sites, blogs, and social networks
- Improve search engine rank by unifying online listings
- Monitor employees’ activity on social media
- See how they stack up against competition
- Receive regular, actionable reports that help improve your online presence
Increase brand awareness & enter homes of your target audience – on TV, cable and mobile.
Every day, customers are talking about businesses online. Get in front of potential customers where they are online the most – Streaming TV is designed to deliver professional grade video ads via over the top television devices, hand held streaming devices, and video on demand services.